I started in music production, initially drawn to creativity, but soon realized it was the math and science of audio engineering that truly sparked my passion. After 10 years at a leading audio brand, I launched my own digital media agency. I once believed big agencies had perfected ad effectiveness, but over the years and through white labeling for larger agencies, I discovered there's much more to the story.
Today, anyone can run ads, and while it’s easy to make performance look good on paper, true success lies in tracking meaningful results. Many agencies focus on reports and tactics without considering the bigger picture, like overall sales growth. That’s why I always ask new clients, “If I double your ROAS but your total sales drop by 50%, would you be happy?” Most likely, you wouldn’t be.
I'm passionate about digital advertising and focused on driving real performance—helping brands and agencies avoid wasting time and money on strategies that don’t deliver lasting results.
Ask Me!
- How do I know if my advertising/marketing is working?
- What KPIs should I be looking at?
- What is the "silver bullet" to make my ads more effective?
- How much should I be spending on advertising?
- What ad platforms should I be advertising on?
Your Advisor Session takes place over a video chat. Share documents, brainstorm and get the advisement you need. Book more than 3 hours in one order, get 20% off.
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